Verve raises $18.5m to take P2P platform global
The former StreetTeam has garnered 280 new clients in the last 12 months alone with its "scalable and powerful" word-of-mouth festival marketing software
News By | 10 October 2017
Word-of-mouth live entertainment marketing platform Verve has raised US$18.5 million in a new funding round, bringing its total investment up to $28.5m. The platform, formerly known as StreetTeam, closed a $10m funding round last October, with label giant Universal Music Group among the investors.
The latest round of investment was led by venture-capital firm Draper Esprit, and also includes existing investors Kindred, Frontline Ventures, and Backed.
Verve’s VP of client success, James Beaumont, spoke at the International Festival Forum (IFF)…
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