Electric Brixton owner takes over Bristol’s SWX

Electric Group, which secured a deal with SWX last month, hopes to bring more live music to the illustrious 1,100-cap. venue

The view from the sound desk

The new owner of UK venue SWX is to work with local and national promoters to bring more live music to what it calls “the best 1,100-capacity room in Bristol”. Electric Group, which also runs London’s 1,700-cap.

Electric Brixton (formerly the Fridge) completed a deal for SWX last month after being impressed with its atmosphere, production and sightlines.

Backed by box-office and marketing support from TicketWeb, Electric Group will manage the SWX live diary from Brixton under its…

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