O Canada: market report
A growing economy is providing Canadian consumers with more disposable income, a proportion of which is finding its way to live entertainment, reports Steve McLean
Feature By IQ | 15 December 2017
Canada’s economy has led G7 nations in growth in 2017, and that momentum seems to have carried over to the live music industry to a large degree.
“It’s robust,” says Jim Cressman, president of Pentiction, British Columbia-based Invictus Entertainment Group, which books and promotes 500-700 concerts per year at multiple venues. “The right artist at the right price almost always does predictable business.”
Though no national study has yet been done on the live music industry, an economic impact…
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