TPG Growth invests in African music biz
TPG, since 2014 the majority owner of Creative Artists Agency, has bought into Trace, an "afro-urban" entertainment group active in live music, TV, radio and more
News By | 22 January 2018
TPG Growth, the middle-market/growth capital division of Creative Artists Agency (CAA) majority owner TPG Capital, is to acquire a majority stake in Trace, an leading African urban media brand whose portfolio includes TV channels, radio stations, a music streaming service and several live music events.
Alongside Evolution Media, CAA’s investment arm, and Satya Capital, a London-based, Africa-focused investment firm, TPG Growth will become the majority owner of Trace, with the company’s co-founder and management team holding the remaining stake. Terms…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
