Grímur Atlason departs as Iceland Airwaves sold
Promoter Sena Live has acquired Iceland Airwaves, saying its priority for the festival is not to book as "many bands as possible", but to book "well"
News By IQ | 27 February 2018
Icelandic promoter Sena Live says it plans to take Iceland Airwaves back to its roots by showcasing emerging Icelandic talent, rather than booking big international names, following its recent purchase of the festival.
Speaking to Morgunblaðið, Sena Live CEO Ísleifur Þórhaldsson says it wants to “go back to basics. We don’t think Airwaves should be chasing the big acts, but should be a festival for up-and-coming and indie bands.”
The company announced last week it had bought Iceland…
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