TickX hires CMO to lead push into Europe

Paul Kirwin, formerly of PureGym, will lead all the ticket comparison site's marketing efforts as it eyes further expansion in Europe

Paul Kirwin

Ticket search engine TickX has appointed Paul Kirwin as its first chief marketing officer (CMO). Kirwin, who joins from fitness club chain PureGym, will be responsible for all of TickX marketing initiatives, including the UK-based company’s expansion into mainland Europe following its recent £3m investment round.

“I’ve been aware of TickX for some time and the growth of the business since they launched is impressive,” says Kirwin. “There is a massive opportunity for a billion-pound aggregator to break the…

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