Report: We stop listening to new music at age 30
Music discovery stalls for Britons at an average of 30 years and six months old, with too much choice and a busy home life both contributing, according to a Deezer survey
News By IQ | 7 June 2018
The average listener stops discovering new music – entering a kind of ‘musical paralysis’ where they listen to the same songs and genres repeatedly – at 30 years old, new research suggests.
A survey by music streaming service Deezer of 1,000 Britons found the age when most people enter the musical wilderness is 30 years and six months, with a lull in music discovery driven by feeling overwhelmed by the mass of choice available (19%), having a demanding job (16%) and caring for young children (11%).
Nearly half…