Spotify takes another playlist on the road with ¡Viva Latino! Live

Spotify is bringing its popular ¡Viva Latino! Latin music playlist to the stage.

Produced in partnership with US promoter Cárdenas Marketing Network (CMN), ¡Viva Latino! Live will feature performances from what Spotify calls the “hottest artists making a name for Latin music across the globe”, including Daddy Yankee (of ‘Despacito’ fame), Jowell y Randy, Bad Bunny, Becky G and Natti Natasha.

The tour kicks off at Allstate Arena (18,500-cap.) in Chicago on 23 August, with additional cities, both in North America and internationally, and more performers to be announced at a later date.

The launch of ¡Viva Latino! Live follows the successful debut in the UK of Live Nation-backed Who We Be Live, based on the grime playlist of the same name, and similar event RapCaviar Live, also a Live Nation co-production, stateside. Earlier this month it announced Hot Country Live, a show at the newly Live Nation-booked Rooftop at Pier 17 venue in New York, set to debut in early July.

“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic, music-centric company as Spotify to produce ¡Viva Latino! Live, which brings together some of the biggest names in Latin entertainment for one night,” says CMN chief executive Henry Cardenas.

“The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world”

“This partnership and initiative demonstrates Spotify’s commitment to Latin culture, and the artists that influence it, in a way that brings true engaging live experiences to the hearts of music fans around the world.”

“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” adds Rocio Guerrero, head of global cultures, shows and editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now.

“This is a really exciting moment for Spotify and Latin music fans everywhere—and we can’t wait to have some fun.”

A presale for the Chicago show opens on Ticketmaster today, with GA tickets starting at US$49.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.