Facebook: the next secondary ticketing battleground?

The secondary ticketing sector, squeezed by hostile regulators and new restrictions on Google AdWords, is increasingly touting for business on Facebook, where a growing number of unofficial Events pages are driving unsuspecting buyers towards resale sites.

Alongside other social platforms, Facebook’s Events has in recent years become an important tool for promoters, with concert organisers and primary ticketers relying heavily on social media to market their events to potential concertgoers. But an increasing number of unofficial tour pages often compete…

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