Live music: officially better than sex
That's according to Live Nation, whose recently released Power of Live report details how, in the digital age, consumers demand 'real' experiences
News By IQ | 28 September 2018
Live Nation has released the findings of the Power of Live, a survey of more than 20,000 music fans which reveals, among other things, that for 71% of people concerts are the moments that “give them the most life” – and that the average fan prefers going to a show to having sex.
The study, conducted in partnership with research agency Culture Co-op, found that, “in today’s digital age, live music is more necessary than ever and creates the ultimate human connection”. It reveals trends and…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
