Marcato acquired by Patron Technology

Patron Technology, the parent company of ticketing platforms ShowClix and Ticketleap and festival app developer Greencopper, has acquired Marcato, a Canada-based provider of live events management software, for an undisclosed sum.

Marcato provides a web-based platform for festivals to manage back-end logistics, including credentialling, artist advancing, asset management and catering. The company works with more 300 events globally, including Coachella, Bonnaroo, Eurosonic Noorderslag and Iceland Airwaves, and is also a member of Yourope and ‘friend’ of the UK’s Association of Independent Festivals.

Natasha Hillier, Marcato’s GM, says: “At Marcato, we’ve seen our clients experience a sizeable reduction in onsite staffing costs, catering costs and, especially, in the amount of time spent organising their events.” “By joining Patron Technology, we can expand our reach and offer…

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