Brian Becker: Holograms will ‘grow the business for everyone’

BASE Hologram CEO Becker, one of the founding fathers of Live Nation, tells IQ holographic technology could spawn a "whole new sector in live entertainment"

News By | 1 November 2018

Audiences are "in awe" of BASE's Roy Orbison hologram, says Becker © BASE Hologram

The dawn of holographic technology is an historic “inflection point” for the live entertainment business, as significant as the emergence of the major multinational promoters, according to Brian Becker, the former CEO of Live Nation forerunner Clear Channel Entertainment.

The growth of the diversified Live Nation model ushered in a new paradigm for the music industry, says Becker, now leading BASE Hologram, the company behind holograms of deceased stars such as Roy Orbison and Amy Winehouse. “Clear Channel, SFX, Live…

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