Newcastle Arena becomes Utilita Arena

Arena operator SMG Europe has announced that its 11,000-capacity arena in Newcastle, UK, has entered into a naming rights partnership with energy supplier Utilita Energy. The former Metro Radio Arena will now be known as the Utilita Arena.

Utilita Energy currently supports sporting venues, including the football stadiums Villa Park (Aston Villa), Ibrox Stadium (Rangers) and Selhurst Park (Crystal Palace). The company hopes that the partnership with Newcastle Arena will facilitate expansion in the entertainment industry.

“We know just how important this venue is to the north east, so to have our name above the door is an absolute honour,” comments Nic Rhodes, head of brand marketing at Utilita Energy.

“As Utilita continues to grow, our Utilita Extra customer rewards programme becomes increasingly important to…

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