Frontier Touring and Chugg Entertainment join forces

The 'two Michaels' are back together, with Chuggi bringing Chugg Entertainment under the umbrella of Gudinski's Mushroom Group

Reunited at last: Michael Chugg (left) and Michael Gudinski © Justin Ma

Exactly 20 years after parting ways, Australian promoters Michael Gudinski and Michael Chugg have announced a new joint venture between their respective companies, Frontier Touring and Chugg Entertainment.

Effective from 1 April, Chugg Entertainment and Frontier will co-promote all Chugg tours, with Frontier also joining Chugg Entertainment and Potts Entertainment as a partner in the successful CMC Rocks country music festival. CMC Rocks 2019 was held in Ipswich, Queensland, in mid-March, with a sell-out daily attendance of 24,000.

Gudinski and Chugg co-founded Frontier in 1979, and have remained friends since Chugg went independent in 1999. By joining forces with Frontier Touring (part of Gudinski’s Mushroom Group), the pair will “present a powerful, united and strategic promoting front that offers artists a first-class, professional and considered touring experience”, according to…

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