Festicket acquires Event Genius and Ticket Arena

The acquisition creates an "end-to-end platform for organisers and fans" incorporating ticketing, travel, accommodation and cashless

Festicket CEO Zack Sabban (left) and Event Genius founder Reshad Hossenally

Festicket, the marketplace for music festival travel packages, has announced the acquisition of ticketing and cashless payments platform Event Genius and its consumer-facing brand, Ticket Arena.

The combined business, dubbed Event Genius by Festicket, will create an “end-to-end platform for organisers and fans”, according to the companies, bringing together ticketing, accommodation, travel and packages, marketing, data insights and analytics, access control, point of sale and cashless payments services and fan-engagement tools “to plug a gap in the market that no…

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