Russia’s MTS rolls out VR concert broadcasts

The telecoms company, which owns market-leading ticket agencies Ponominalu and Ticketland, is looking to grow its music presence by inking deals for virtual-reality video

News By | 29 August 2019

Park Live festival, Russia
MTS’s Park Live coverage was seen by 25,000 people © Park Live

Mobile TeleSystems (MTS), the largest mobile network operator in Russia, has begun rolling out a slate of virtual-reality (VR) video from concerts and other live events, as it seeks to gain a greater foothold in the country’s €400m+ live entertainment market.

MTS, which turned over ₽480bn (US$7.2bn) in 2018, is also active in Armenia, Belarus and the Ukraine, and the largest mobile telco in the CIS region (most of the former Soviet Union). It acquired majority stakes in Ticketland…

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