Universal reports merchandise boom in 2019
Universal Music Group, which owns Bravado, grew merch-related revenues by over 80% in the first nine months of 2019, amid a strong Q3 for the wider Vivendi group
News By | 18 October 2019
Universal Music Group (UMG) has revealed that its revenues from merchandise sales nearly doubled in the first nine months of 2019, boosted by strong demand and a healthy global touring market.
According to UMG parent Vivendi’s third-quarter (Q3) 2019 financial results, merchandising and other related revenues increased by a whopping 82.4% year on a constant-currency basis compared to the first nine months of 2018, “thanks to increased touring activity and growth in retail and D2C (direct-to-consumer) revenues.”
In total, UMG grew turnover…
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