Primary Talent joins forces with ICM Partners
Under the new partnership, London's Primary – home to the 1975, Stormzy and Dave – will retain its name and team while benefitting from LA-based ICM's "global scale"
News By | 10 March 2020
Primary Talent International, one of London’s last major independent booking agencies, has allied with Los Angeles’ ICM Partners, in an arrangement the new partners say “greatly enhances ICM’s…
footprint and presence in the international music touring business while offering Primary’s clients all the benefits of a major agency”.
Primary Talent is home to more than 900 music clients, including the likes of Stormzy, the 1975, alt-J, Noel Gallagher, Patti Smith, the Cure, Pussycat Dolls, Two Door…
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