‘We exist to tour’: Team Mumford do Futures Forum

Mumford & Sons’ Ben Lovett joined agent Lucy Dickins and manager Adam Tudhope to talk touring, touting, sustainability and upcoming plans at ILMC’s Futures Forum

(Left to right) Adam Tudhope, Lucy Dickins, Ben Lovett and Paul Stokes © James Looker

Mumford & Sons’ live strategy formed the core of the Futures Forum keynote interview on Friday (6 March), featuring founding band member Ben Lovett, manager Adam Tudhope and agent Lucy Dickins, in conversation with journalist Paul Stokes.

“We are most passionate about the live side,” said Lovett, in a statement that proved almost superfluous over the course of the interview, given the palpable sense of enthusiasm he emitted while talking about Mumford & Sons’ past tours, their Gentlemen of the Road…

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