Covid 2020: The recovery position
From IQ 89: Phil Bowdery, Emma Banks, Alex Hardee, Peter Schwenkow, Thomas Johansson, Lucy Noble and more weigh in on what recovery will look like for the live business
Feature By Gordon Masson | 22 April 2020
Aside from parts of China, that are gradually reopening, and countries like Sweden, which has apparently adopted a herd immunity approach to the pandemic, almost everywhere else has seen live entertainment sectors shut down, with losses estimated as high as $9 billion until the end of the year, according to Pollstar.
Despite the uncertainty and lack of deals being agreed between the likes of agents and promoters, those at the sharp end of the business are working constantly to ensure that…