“Go live and go live often”: Livestream pioneer chats ‘hybrid’ touring
Artist and content creator Emma McGann, who built her fanbase on the strength of livestreamed shows, explains the thinking behind her innovative Virtual Tour Pass
Feature By IQ | 6 April 2020
In early March, British pop singer, songwriter and online content creator Emma McGann announced her Duality tour – featuring a first-of-its-kind ‘hybrid’ touring format that combines…
traditional, in-person shows with a virtual option: a £20 ‘Virtual Tour Pass’ offering 360° front-row views for fans unable to attend in person.
Within hours of announcing, the physical component of the Duality tour – which visits theatres across North America – was off, a casualty of the coronavirus. The virtual part will, however, go ahead…
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