“Live streams, as live performances, are subject to royalties”
Livestreaming has soared. Artists and managers are on the look-out for innovative ways to fill the gap left by real-life live performances in an age of social distancing and strict public health measures.
This includes keeping up fan engagement, ensuring the equipment and technical resources are available to put on a high-quality show, and being able to generate new revenue streams that could compensate for the cancellation of their shows.
Different platforms vary in what they offer in terms of…
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Jakue López, VP of digital at music monitoring firm BMAT, writes on the copyright and licensing hurdles that need to be cleared before artists go live
Comment 6 May 2020