‘Change-seeking robot’ Miquela signs with CAA

Miquela, a CGI-generated teenage influencer, model and singer, is the first virtual client to join CAA’s roster

CAA-repped Miquela © Instagram/@lilmiquela

Miquela, a singer, model, influencer and robot, has become the first-ever virtual client to sign with Creative Artists Agency (CAA). The CGI-generated avatar, who was previously signed to WME, will be represented by CAA in all areas, including music, TV, film, brand strategy and commercial endorsements.

Created by robotics and artificial intelligence startup, Brud, Miquela was introduced to the world via her Instagram account in 2016. The avatar now has 2.2 million followers on the platform and almost 600,000 on TikTok.

Miquela, or…

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