“I have not yet met one music fan who is not looking forward to festivals and gigs resuming”

James Dyble

James Dyble, Global Sound Group

Global Sound Group’s James Dyble explains why he believes the concert industry will bounce back quickly after the coronavirus threat passes

Over the last few weeks, I have been reading many reports and concerns that the live music industry will never return to how it was. In some ways I agree, but not for the reasons many indicate. For me, I believe it will bounce back better than ever before.

We have learnt during lockdown that musicians can carry out gigs online through livestreaming and videos. But what we have also learnt is that it is just not the same. Although…

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