Red alert: French live business joins campaign

France has become the most recent country to join the UK-born initiative #WeMakeEvents, signalling a “red alert” (alerte rouge) for its entertainment and events industry.

The initiative, which has also been adopted by nations including Spain, the Netherlands and the US, was launched to give visibility to the UK’s struggling events sector and to urge the governments to take action to ensure its survival.

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“France is suffering the full brunt of the consequences of Covid-19 threatening entire sectors of…

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