Eventbrite: 30% of ticket sales still for virtual events

Even as in-person shows rebounded, virtual events remained extremely popular in Q3, pointing to a "structural" change in the live business, suggested EB

Eventbrite CFO Lanny Baker

Eight months on from the shutdown of nearly all live events, a third of ticket sales on Eventbrite are still for online experiences, according to the US-based ticketing/event-management company.

Even as major events return to markets in Asia and Australasia – and following a temporary return to semi-normality in Europe and North America over the summer – up to 30% of Eventbrite’s ticket volume in the third financial quarter (Q3) of 2020 involved virtual events, says the company’s CFO,…

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