Driift’s Believe in Christmas sells 75,000 tickets

Andrea Bocelli's Christmas concert, Driift's first outside the UK, is the most successful classical music live stream to date

News By IQ | 14 December 2020

Andrea and Virginia Bocelli during Believe in Christmas © Luca Rosetti

Believe in Christmas, a 12 December online concert event by Italian tenor Andrea Bocelli, has become the most successful classical music live stream to date, selling more than 70,000 tickets (priced at US$25/£25) to fans in 120 countries.

Held at the 1,200-capacity Teatro Regio in Parma, northern Italy, Believe in Christmas featured special guests including Zucchero Fornaciari, Cecilia Bartoli, Clara Barbier Serrano and, in her first public performance, Bocelli’s eight-year-old daughter Virginia, with visuals provided by creative director Franco Dragone (Cirque du Soleil).

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