Driift: “We had no idea how Andrea’s show would do”
Driift co-founder Ric Salmon discusses Bocelli's hugely successful live stream, the newly proposed PRS tariffs, and why the format is here to stay
Feature By IQ | 15 December 2020
In the space of just six months, Driift has promoted and produced 15 (and counting) hugely successful ticketed live streams with stars including Niall Horan, Kylie Minogue, Nick Cave, Laura Marling and Biffy Clyro.
The UK-based business, co-founded by ATC Management’s Ric Salmon and Brian Message, has been on an upward trajectory since formally launching in August and has recently scaled new heights with Andrea Bocelli’s Christmas show.
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The online concert, titled Believe in Christmas, took place on 12…
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