WME’s Apac head on why the future is Asian
Five years after establishing the agency's first regional office, Brett Murrihy, head of WME Music's Asia-Pacific division, talks “opportunity and upside” in the East
Feature By IQ | 11 December 2020
In 2015, WME Music expanded its global footprint by acquiring Australian indie powerhouse Artist Voice, giving the agency a dedicated Asia-Pacific (Apac) division based in Sydney.
Five years on, the Apac office serves as an increasingly important gateway to Asia, with over 100 WME-IMG staff looking after more than 2,000 artists in the region, including Dua Lipa, Lizzo, Lewis Capaldi, King Princess, 6lack, Summer Walker, Crowded House, the Kid Laroi, Angus and Julia Stone and Chet Faker.
Here, Artist Voice CEO Brett Murrihy – now a partner at WME and head of Asia-Pacific for music – speaks about the agency’s Asia-Pacific growth, opportunities in the region, the benefits of not “outsourcing” its Asian business and, of course, the evolving coronavirus situation…
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