AEG Presents to establish German outpost
Veteran promoter Sina Hall is joining the team to lead the new Berlin office, which is launching with a country music focus
News By Hanna Ellington | 4 September 2026
AEG Presents is expanding to Germany, with Sina Hall joining to lead the company’s country music ambitions in the market. The veteran promoter will spearhead the new Berlin office’s initial focus on expanding Germany’s country music market, alongside pursuing other strategic opportunities.
The new office will complement the company’s partnership with MCT Agentur, which was formed in 2024. Founder Scumeck Sabottka and the MCT team will remain key partners in the market.
Hall, who recently departed her…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
