Roblox: “The concert market is going to get a lot bigger”
Virtual concerts aren't a passing fad – we're at the dawn of a massive shift in entertainment consumption, and it's time to get on board, says Roblox’s Jon Vlassopulos
Feature By IQ | 5 January 2021
In late November, Roblox – a family friendly social videogaming platform with more than 150 million monthly users worldwide – staked a claim as the virtual concert platform to watch with its first in-world live music event.
The headline show, by ‘Old Town Road’ singer Lil Nas X, took full advantage of Roblox’s technical capabilities and diverse, engaged user base to deliver a must-see set by the double Grammy winner which was viewed over 30m times, rivalling Fortnite’s record-breaking Travis Scott…
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