British artists rock virtual SXSW 2021
The British Music Embassy returned to South by Southwest, this year rebranded SXSW Online, for a 15th year, showcasing 35 export-ready UK artists
News By IQ | 22 March 2021
The British Music Embassy, South by Southwest (SXSW)’s venue for hotly tipped UK artists, hosted 35 artist showcases during last week’s SXSW Online, which took place from 16 to 20 March.
The British Music Embassy – a joint venture between AIM, the BBC, BPI, the Department for International Trade, PPL, PRS for Music and PRS Foundation – typically takes over a venue every year at SXSW in Austin, Texas, putting a spotlight on the best new music from around the UK.…
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