FR announces biggest UK pilot show to date

Sefton Park in Liverpool will host a new music festival, simply called the Sefton Park Pilot, as part of the British government-backed Events Research Programme (ERP).

The ERP, details of which were announced earlier this month, will also include several sporting fixtures, a business conference and a club night, also in Liverpool, among other events. IQ reported at the time that a live music pilot event was still to be announced.

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Sefton Park Pilot will take over a small area…

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