Romania’s Saga festival draws 45,000 for debut
The inaugural Saga festival, promoted by Insomniac and Alda, was Romania's first large-scale music festival since the pandemic began
News By IQ | 15 September 2021
Leading dance music promoters Insomniac and Alda welcomed 45,000 guests to the inaugural edition of Saga, Romania’s first large-scale music festival since the Covid-19 pandemic began.
The electronic dance event took place between 10–12 September in the Romanian capital of Bucharest and drew both domestic and international guests.
The three-day event featured some of the biggest names in electronic music including Don Diablo, Carl Cox, Tiësto, Topic, Allan Walker, Fisher and Sigala, who performed across four stages.
Alda and Insomniac, based in Amsterdam and Los Angeles, respectively, have been partners since October 2018, when majority Live Nation-owned Insomniac acquired a 50% stake in Alda.
“We found a place we can call home… Saga has Bucharest and Bucharest has Saga”
Insomniac has produced more than 2,000 events since…