BMG aligns with Germany’s Taubertal Festival

BMG and its live partner Undercover have formed a strategic alliance with Volker Hirsch, founder of Germany’s Taubertal Festival.

The deal, which will see BMG acquire a majority stake in Taubertal organiser KARO Konzert-Agentur Rothenburg, marks the latest phase of the label and publisher’s live expansion, adding festivals to its existing touring, booking and concerts offering.

Founded in Tauber Valley in 1996, Taubertal has featured acts including Placebo, Rise Against, Pink, Die Toten Hosen, The National and Skunk Anansie. Its 25th-anniversary edition, scheduled for 12-14 August 2022, will welcome the likes of Biffy Clyro, Kontra K, AnnenMayKantereit and Kraftklub.

KARO, Undercover and BMG will work together to create “compelling, tailor-made music marketing and sponsorship solutions for the festival”, with the goal of further strengthening the…

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