DreamHaus forms strategic partnership with Publicis

CTS Eventim-backed DreamHaus has entered into a strategic partnership with advertising agency Publicis Groupe Germany.

Under the new alliance, the partners intend to use the live entertainment business as a platform for the creative staging of brands, and “make the world of music accessible for innovative marketing concepts”.

Another aim of the partnership is to create new experiences by linking artists, fans and brands and thus to help brands achieve more relevance and a credible role in pop culture, says…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Already have an account? Sign in