LA’s Staples Center to be renamed Crypto.com Arena

AEG’s Staples Center in Los Angeles is to be renamed the Crypto.com Arena as part of a new 20-year naming rights deal.

The deal with the Singapore-based cryptocurrency platform, reportedly worth US$700 million (€618m), according to the FT, was brokered by AEG Global Partnerships and comes into effect from 25 December, with all of the 20,000-cap venue’s external signage to be replaced by June 2022.

“This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment…

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