Ticketers turning to AI to offer tour planning services

Ticketers says “the sky is the limit” to how a spate of AI ‘predictive intelligence’ tools recently launched across the sector can advance the ways promoters and agents route and price live tours.

In recent weeks, SeatGeek, Skiddle, and Vivenu have each launched services which they say can help tour planners by analysing patterns from historical ticket buying data. With this, the firms are introducing another source of data that agents and promoters can draw from when developing touring and…

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