AIF chief forecasts ‘transitional’ festival season
Association of Independent Festivals CEO Paul Reed optimistic about summer ahead, but says major obstacles are still to be overcome
News By James Hanley | 3 March 2022
The boss of the UK’s Association of Independent Festivals (AIF) has told IQ 2022 will be a transitional year for the sector as it prepares for its first full season since the Covid crisis began.
CEO Paul Reed says there are still major obstacles for the industry to overcome, despite a general feeling of optimism about returning to action.
“People, for all intents and purposes, are planning for a regular summer, but there are intense pressures,” he says. “I think…
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