Why 2023 will be the hardest year to sell tickets

Marketing software company Audience Republic on how event organisers can stand out amongst the crowd in a challenging economy

2022 has seen fans return to dance floors and fields across the world as the live music industry reopens post-Covid. What has followed has been the creation of an overly saturated market as artists and festivals fight to make up for two years’ of lost revenue.

Globally, 2022 has also brought with it a raft of new economic conditions: rising inflation and low unemployment. Historically, these two factors have spelt out one word, recession. Mixing a saturated live events market and…

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