Vibee bets big on experiential music travel as fandom deepens
President Harvey Cohen unpacks how the Live Nation company is converting passion into a compelling business venture in a conversation with IQ
News By Hanna Ellington | 15 October 2026
From the Backstreet Boys to Bad Bunny, fans are increasingly seeking meaningful connections to their favourite artists beyond live shows, with destination experience creator Vibee’s president outlining how the company is converting that passion into a compelling business venture in a conversation with IQ.
Launching in 2023, the Live Nation company’s history includes shifting 87,000 packages in 48 hours for Bad Bunny’s Puerto Rico residency and drawing around 15,000 people daily for pop-ups around Las Vegas Sphere shows, including…
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