Economist Will Page on UK’s live music resurgence
In a Q&A, the former Spotify and PRS for Music man delves deeper into his forecast for the sector's recovery - and the obstacles in its way
News By James Hanley | 7 September 2022
Former Spotify and PRS for Music chief economist Will Page has delved deeper into his forecast for the resurgence of the UK’s live sector in a new Q&A with IQ.
Page, the author of Tarzan Economics: Eight Principles of Pivoting Through Disruption, presented his groundbreaking research last month, based on his analysis of consumer spend on live and recorded music since 2019.
He noted that in 2019, British gig-goers spent GBP £1.7 billion on concert tickets – a…
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