Providence makes strategic investment in Wasserman

The deal sees the private equity firm expand its touring portfolio to provide capital for Wasserman to pursue growth initiatives

Casey Wasserman at ILMC 34
Casey Wasserman at ILMC 34 © Alexis Dubus Photography

Private equity firm Providence has expanded its music portfolio with a strategic investment in agency giant Wasserman.

Providence’s investment will be used to provide capital to pursue growth initiatives and “fully redeem” RedBird and Madrone Capital Partners, who both exit as investors, while Wasserman chairman and CEO Casey Wasserman will retain a controlling ownership stake. Financial terms were not disclosed.

US sports representation firm Wasserman launched booking agency Wasserman Music in 2021 following the completion of the company’s acquisition…

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