Artists offer fans AAA digital passes

Aitch, Hot Chip and the Sugababes are among the first acts to offer the resource, launched by multi-channel D2F platform Planet

Hot Chip © Krists Luhaers

Aitch, Hot Chip, Sugababes, The Wombats, Sigala and Kaiser Chiefs are among the first artists to offer fans Access-All-Areas (AAA) digital passes. Launched by multi-channel D2F platform Planet, the resource allows artists to create customised experiences for content, tickets and merchandise.

The free AAA pass sits within fans’ phone wallet and notifies them whenever their favourite artists have something they’d either like fans to see, hear, or ask their opinion of. Ticket sales go directly from artists to fans,…

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