Scooter Braun becomes sole CEO of HYBE America
The US division of South Korean entertainment giant HYBE is home to some of the world's biggest K-pop acts
News By Lisa Henderson | 27 January 2023
Scooter Braun is now reportedly the sole CEO of HYBE America, the US division of South Korean entertainment giant HYBE. Through its subsidiary labels, such as Big Hit Music, Pledis Entertainment, Source Music and ADOR, HYBE is home to K-pop acts including BTS, Tomorrow X Together, NewJeans, LE SSERAFIM and Seventeen.
Braun had previously shared the co-CEO title at HYE with Lenzo Yoon, a veteran of Big Hit (the company’s former corporate name). Yoon joined the South Korean company in…
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