Herman Schueremans: 50 years in the business
The Rock Werchter founder and Live Nation Belgium CEO charts his career, from organising a tiny local festival to putting Belgium on the international touring map
Feature By Gordon Masson | 28 March 2023
Looking back on half a century in the live music business, Herman Schueremans has learned many lessons – a smattering of which you’ll find highlighted in the pages of this special anniversary feature.
However, arguably his top lesson is that cycling is not only the best possible way to stay fit – it can save your life.
In 2014, Herman took a regular cycle journey to visit his mother in her residential care home, and on his way back his bike hit a patch of wet leaves and sent him tumbling. “I broke my hip,” he tells IQ. “But it was broken quite nicely – it didn’t move, there was just a fracture through it. But on the scan for my hip, the doctor noticed…
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