Luiz Niemeyer on Brazil’s hottest new festival
The legendary promoter tells IQ how he's replicating the hugely successful Hollywood Rock festival for his new event Music Is The Answer
News By Lisa Henderson | 29 March 2023
Luiz Oscar Niemeyer, the promoter behind a number of the biggest live shows in Brazilian history, has told IQ about the evolution of his new festival Music Is The Answer.
The Brazilian veteran is renowned for organising concerts such as Paul McCartney’s 1990 concert at the Maracanã, which attracted 184,000 people, and The Rolling Stones’ historic performance to over 1.5 million people on Copacabana beach in 2006.
He is also responsible for the groundbreaking Hollywood Rock festival (1988–1993), which took place in São Paulo and Rio de Janeiro and drew world-class artists including Bob Dylan, Bon Jovi and Eurythmics.
“Nothing like Hollywood Rock has happened in Rio and São Paulo since then but we had massive success with this two-city model 20 years ago so we’re repeating it…
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