Ticketmaster & Fightback Lager unite to boost GMVs
A donation from each pint sold goes directly back to the UK's Music Venue Trust to support rising acts and local venues
News By James Hanley | 20 June 2023
Ticketmaster is teaming up with Fightback Lager to continue its support of emerging talent and local venues. The companies are uniting in an effort to build audiences in venues that stock the lager brand, where a donation from each pint sold goes directly back to the UK’s Music Venue Trust (MVT).
Fightback Lager was established in 2018 to convert the connection between beer and live music into a sustainable source of income for MVT, which acts to protect, secure…
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