Social media driving live’s growth, says top US analyst

"Live entertainment is currently the brightest star in the broader media and entertainment universe," says a Bank of America analyst

News By Lisa Henderson | 18 September 2023

Social media will play an increasingly significant role in a booming live event economy in the US, according to an analyst at one of the Big Four banking institutions in the country.

The role of social in fan growth globally was highlighted in a note sent to clients last week by Bank of America analyst Jessica Reif Ehrlich, who commented: “The live entertainment industry has been one of the most robust growth engines of the music industry over the past…

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