The New Bosses 2023: Mitsuyo McGroggan, Eventim Live Asia

Continuing a series of interviews with the 2023 New Bosses, IQ speaks to Mitsuyo McGroggan, director of touring for Asia at Eventim Live Asia

Mitsuyo McGroggan, Eventim Live Asia
Mitsuyo McGroggan, Eventim Live Asia

The 16th edition of IQ Magazine’s New Bosses was published in IQ 121 this month, revealing 20 of the most promising 30-and-unders in the international live music business.

To get to know this year’s cohort a little better, IQ conducted interviews with each one of 2023’s New Bosses, discovering their greatest inspirations and pinpointing the reasons for their success.

Catch up on the previous interview with Lotta Widmer co-managing director of the Winterthurer Musikfestwochen (CH). The series continues with Mitsuyo McGroggan, director of touring for Asia at Eventim Live Asia (JP).

Mitsuyo McGroggan is a driven professional with a passion for bridging cultural gaps between the West and East. Born and raised in Shonan, Japan, she embarked on an exciting journey that led her to…

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